# How to force vimtex to display \textbf and \textit in insert/normal mode?

When I add \textbf{} or \textit{} before a word in vimtex the terminal shows the word but strangely hides the commands. I can only see them in the visual mode (see pictures below). Is there a way to force vim to always show \emph{} before the text?

I'm using Vim 8.1 on iTerm2 with the gruvbox theme if that's helpful.

This is not due to vimtex directly, but due to the conceal feature in Vim. vimtex only adds to the syntax plugin that ships with Vim/neovim, and it adhers to the relevant option, see :help g:tex_conceal.

For direct control of the conceal feature itself, see :help conceallevel, :help concealcursor and :help syn-conceal.

" To prevent conceal in LaTeX files

nnoremap <Leader>c :let &cole=(&cole == 2) ? 0 : 2 <bar> echo 'conceallevel ' . &cole <CR>