The basic help syntax being used is (of course) being explained in the help system itself.
You can find it (in the not so easy discoverable) help tag :h notation. Copying it here for reference:
4. Notation notation
When syntax highlighting is used to read this, text that is not typed
literally is often highlighted with the Special group. These are items in [],
{} and <>, and CTRL-X.
Note that Vim uses all possible characters in commands. Sometimes the [], {}
and <> are part of what you type, the context should make this clear.
[] Characters in square brackets are optional.
count [count]
[count] An optional number that may precede the command to multiply
or iterate the command. If no number is given, a count of one
is used, unless otherwise noted. Note that in this manual the
[count] is not mentioned in the description of the command,
but only in the explanation. This was done to make the
commands easier to look up. If the 'showcmd' option is on,
the (partially) entered count is shown at the bottom of the
window. You can use <Del> to erase the last digit (N<Del>).
[quotex]
["x] An optional register designation where text can be stored.
See registers. The x is a single character between 'a' and
'z' or 'A' and 'Z' or '"', and in some cases (with the put
command) between '0' and '9', '%', '#', or others. The
uppercase and lowercase letter designate the same register,
but the lowercase letter is used to overwrite the previous
register contents, while the uppercase letter is used to
append to the previous register contents. Without the ""x" or
with """" the stored text is put into the unnamed register.
{}
{} Curly braces denote parts of the command which must appear,
but which can take a number of different values. The
differences between Vim and Vi are also given in curly braces
(this will be clear from the context).
{char1-char2}
{char1-char2} A single character from the range char1 to char2. For
example: {a-z} is a lowercase letter. Multiple ranges may be
concatenated. For example, {a-zA-Z0-9} is any alphanumeric
character.
{motion} movement
{motion} A command that moves the cursor. These are explained in
motion.txt. Examples:
w to start of next word
b to begin of current word
4j four lines down
/The<CR> to next occurrence of "The"
This is used after an operator command to move over the text
that is to be operated upon.
- If the motion includes a count and the operator also has a
count, the two counts are multiplied. For example: "2d3w"
deletes six words.
- The motion can be backwards, e.g. "db" to delete to the
start of the word.
- The motion can also be a mouse click. The mouse is not
supported in every terminal though.
- The ":omap" command can be used to map characters while an
operator is pending.
- Ex commands can be used to move the cursor. This can be
used to call a function that does some complicated motion.
The motion is always characterwise exclusive, no matter
what ":" command is used. This means it's impossible to
include the last character of a line without the line break
(unless 'virtualedit' is set).
If the Ex command changes the text before where the operator
starts or jumps to another buffer the result is
unpredictable. It is possible to change the text further
down. Jumping to another buffer is possible if the current
buffer is not unloaded.
{Visual}
{Visual} A selected text area. It is started with the "v", "V", or
CTRL-V command, then any cursor movement command can be used
to change the end of the selected text.
This is used before an operator command to highlight the
text that is to be operated upon.
See Visual-mode.
<character>
<character> A special character from the table below, optionally with
modifiers, or a single ASCII character with modifiers.
'character'
'c' A single ASCII character.
CTRL-{char}
CTRL-{char} {char} typed as a control character; that is, typing {char}
while holding the CTRL key down. The case of {char} does not
matter; thus CTRL-A and CTRL-a are equivalent. But on some
terminals, using the SHIFT key will produce another code,
don't use it then.
'option'
'option' An option, or parameter, that can be set to a value, is
enclosed in single quotes. See options.
quotecommandquote
"command" A reference to a command that you can type is enclosed in
double quotes.
command New style command, this distinguishes it from other quoted
text and strings.
[...]
The help page continues with the :h key-notation which is again a worthwhile read on how keynames are used inside Vims help pages, especially when trying to map keys.
I also just sent in a small doc-patch, to make this help-entry more easily discoverable from the main help page.